Top media man at marcusbrewster
marcusbrewster is the most awarded communication firm in the history of the PRISM Awards.

Top media man at marcusbrewster

 

San Reddy new MD at SA’s most awarded PR firm

Veteran etv newscaster and corporate communication heavyweight San Reddy is the new MD of award-winning PR firm marcusbrewster.    Reddy was formerly Manager, Communication: Corporate and Regulatory Affairs for British American Tobacco and for the past three years has been a consultant to the group managing communication strategy and media relations for nine countries in Southern Africa including Angola, Malawi, Zambia and Zimbabwe.

Reddy’s public relations background includes stints in Financial PR at Brunswick and as Account Director at Bairds amassing experience on accounts such as Unilever, Coca Cola (Pan-African campaign), the Hospital Association of SA, Soekor, Statistics SA and helping win two defence contracts for British Aerospace.  

During his seven years at etv, Reddy, one of the ten core station start-up team members, created the channel’s first corporate communication division and coordinated all publicity and crisis communication for the CEO and management as well as the channel’s international shareholders (Warner Bros).   On air, as a senior news anchor, Reddy interfaced with some of the most influential people on the planet including US Secretary of State Colin Powell, Pakistan’s Benazir Bhutto and the President of South Africa, Thabo Mbeki, amongst many heads of state.

Reddy’s electronic media experience also includes CNBC Africa for whom, as Lagos bureau chief, he opened the channel’s Nigerian office.    Here he analysed and reported on the Nigerian stock market and business news for the West Africa region by developing relationships with key Nigerian political and business contacts.  Additionally, he trained novice news teams to write, edit, present and package inserts for international distribution. 

As a broadcast journalist he has, over the years, been Weekend Desk Editor and Anchor for 702 Eyewitness News, presenter/journalist on SAFM’s PM Live, news anchor on Good Morning South Africa and presenter on MNET SuperSport.

In print media, Reddy served as editor of Naval Affairs magazine, the lead lobbying mouthpiece for the U.S. Navy, Coast Guard and Marines during his years living in America.

In 2010, Reddy launched a South African media training consultancy, MediaReddy, working with clients such as Discovery, Nedbank and AFGRI.

Academically, Reddy holds a BA (Hons) in Political Science (Public Policy) from UCT.   He attended the George Mason School of Law in Virginia, USA (paralegal studies) as well as the Donald W. Reynolds Centre for Business Journalism at Arizona State University.   He is currently completing his final year M.Phil in Future Studies at Stellenbosch University Business School on the topic of Bio Fuels.

 “The excitement in the firm is palpable” says chairman Marcus Brewster.  “It’s widely acknowledged that we employ the best people in the industry with the happy consequence that we raise the bar with each new appointment.   All the staff in our Johannesburg and Cape Town offices keenly anticipate the incredible learnings they will enjoy under San’s tutelage.  

“Reddy’s CV comes straight from central casting – it ticks all the boxes: corporate and crisis communication, reputation management, investor and financial journalism, media training, lobbying and public affairs, as well as consumer PR outreach.   His not-so-little black book of media contacts bulges with virtually every news organisation in sub-Saharan Africa and he is extremely well networked and connected.   I am happy that San recognises in marcusbrewster an opportunity to further his own career at South Africa’s most-awarded PR firm.”

 Reddy’s appointment, based in Johannesburg, is with effect 1 August.

 

-

Public Relations

Last Tweets

Follow @marcus_brewster on twitter.

tweet

So excited to have @ChazMailula in our JHB office. We look forward to great things coming from this rising star: ow.ly/niM8x

About 4 years ago from Marcus Brewster's Twitter via HootSuite

Newsletter