TaxTalk magazine goes upmarket and inhouse.
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TaxTalk magazine goes upmarket and inhouse.

The TaxTalk magazine, along with their sister publication, TaxTalk Student, will celebrate their relaunch with complete overhaul in design and content for their special feature edition on the 2013 Budget Speech.

“It may be a cliché, but tax really is one of the few certainties in life, but in many cases the general taxpayer, and even some tax practitioners, share wide scale ignorance on the matter.” says Stiaan Klue, Chief Executive of South African Institute of Tax Practitioners (SAIT).

“As the official journal of (SAIT), the previous incarnation of TaxTalk magazine was in danger of losing its relevance to a wider audience. It was decided to bring the whole operation in-house to ensure a new direction for the look, the feel and the content of the publication,” adds Klue.

Available in March, both the new Taxtalk and Taxtalk Student magazines aim to expand both their content and audience. The reader-friendly tone will offer jargon free advice and insight on tax related issues, while a new lifestyle section will review special places and unique activities where one can enjoy the fruits of one’s labour. The special feature in the March edition will dissect the 2013 Budget Speech, and will highlight new implications for tax professionals, entrepreneurs and tax payers alike.

Distributed to 5000 subscribed professionals in the financial, law and tax industries, TaxTalk magazine and will appeal to advertisers looking for a tightly defined audience. TaxTalk Student magazine is distributed nationwide to universities, and enjoys an audience of 3000 students in the financial and tax fields of study. Frequency for both magazines will ramp up to monthly production from June 2013 onwards.

“There have been significant changes to the tax environment since the Tax Amendment Act was passed in December 2012,” comments Klue. “SAIT was recognised as both a professional body and as national adjudicators for tax practitioners; and to signify our new status we have rebranded ourselves with a new logo and relaunched the TaxTalk magazine as a top quality publication that will serve as a source of valuable information for the educated reader in an aesthetically pleasing format.”

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