Reflecting on the month of May
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Reflecting on the month of May

May/June 2012

Editor’s Note

We live in an age of information overload. We are faced with the daunting task of sifting through a tsunami of information to pick out what’s relevant to us – information we can use, information that adds value to our businesses and personal lives.

Traditional and new media vie relentlessly for your attention. By the time your morning newspaper hits the doorstep, chances are that the online services you’ve subscribed to, whether it be Moneyweb, Daily Maverick or CNN.com, have already digitally “delivered” the morning headlines on your smart phone.

You’re alerted to earth-shattering news of the stock market or the shenanigans of politicians even before you get out of bed! What’s more the information delivered is short, sharp and crisp.

Given the fresh and nimble approach from online media houses, traditional media are having to raise their game, as you can explore further in our opinion piece “Don’t Waste Our Time”. It gives one a lot of food for thought – is your organisation packaging its messages effectively to resonate with your information-overloaded client?

Enjoy the read!

San Reddy
MD marcusbrewster
san@marcusbrewster.com

1 BOUCHARD FINLAYSON CELEBRATES
SUCCESSFUL VINTAGE
Vintage 2012 has once again confirmed Pinot Noir as the wine world’s most unpredictable grape says Bouchard Finlayson cellarmaster Peter Finlayson.Read more> 

INTERSEXIONS RECEIVES PRESTIGIOUS PEABODY AWARD IN NEW YORK
New York City – The wildly popular SABC1 drama InterSEXions has been honoured here as a recipient of a 2011 Peabody Award, the world’s oldest and most respected award for electronic media.
Read more>

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FEATURE ARTICLE

Don’t waste our time
By Jeanri-Tine van Zyl, Account manager
Long form journalism has its place, but increasingly readers want the story told in 140 characters or less. With the introduction of Sunday magazine glossies we are seeing a world where print meets digital – on paper.

Sundays have a new trend in the form of glossy weeklies – and it is big. This is according to New Media content director Clare O’Donoghue, the creative mind behind two of South Africa’s fastest growing weekly magazines, My Tyd and i. 

Distributed as a supplement with Sunday newspapers Rapport and City Press respectively, these magazines are important for two reasons: circulation figures and content form.
Read more>

1
VIRAL CLIPS
Z
uma ‘Spear’: hard-hitting art of disrespectful? 

This question has been dominating the media these past weeks – and of course the debate rages on in the social media sphere…. ad nauseam. Of course there were numerous clips loaded on YouTube, some more viewed than others. With the e-news clip of the defacing of The Spear attracting some of the most.

1 MEDIA TRENDS 

6 Golden rules for ensuring your your social campaign has a great digital footprint – by Anton Koekemoer  

Believe it or not, if you want your social media campaign to be successful, it is crucial that you understand that everything you do online is public. Every blog post, every tweet, and every update adds to the total sum of your “digital footprint” and your reputation online. Read more

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Media tip:
The art of “bridging”: this allows one to deflect any attempts by the journalist to derail your message. This technique enables you to move from one subject to the core messages you want to communicate. Answer the direct question, but then transition to one of your core messages.
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