marcusbrewster newsletter March 2012
marcusbrewster is the most awarded communication firm in the history of the PRISM Awards.

marcusbrewster newsletter March 2012

March 2012
Editor’s Note

The name Joseph Kony no doubt looms large in our minds following the unprecedented success of the viral video produced by non-profit group Invisible Children.

The statistics are staggering – 100 million hits in only six days! While the merits of the video will no doubt be debated for months on end, there are a number of lessons to be learned.

While many organisations or companies duck and dive when the message turns critical in the social media space, Invisible Children adopted a refreshingly bold approach, reaching out and engaging with their detractors. For any other organisation which hopes to mirror their success, the following should be kept in mind: social media alone is not responsible for this phenomenal success. The organisation laid the groundwork with good old-fashioned grassroots organising through workshops, conferences and online.

For those who’ve not viewed beyond the first five minutes, I encourage you to watch the video in its entirety (link provided within newsletter below). Unlike the many dry documentaries on the challenges facing Africa, some media watchers describe this as the most successful “pop human rights video” to date.

Enjoy the read!

San Reddy

MD marcusbrewster
san@marcusbrewster.com
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Intersexions cleans up at the SAFTA Awards. The acclaimed SABC1 series Intersexions has cut a swathe through the 6th annual SA Film and Television Awards, winning 11 of the 13 TV drama categories in which it had been nominated.

Long-term clients were the big winners for leading public relations agency marcusbrewster at the 2012 PRISM Awards, which took place in Johannesburg Sunday night.
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WINNING IN COURT IS NOT THE SAME AS WINNING IN THE COURT OF PUBLIC OPINION

By San Reddy
MD marcusbrewster
san@marcusbrewster.com

One of the best things a company or individual facing a crisis can do, is call in the assistance of expert professionals – but what happens when their advice clashes?

In particular, the counsel of attorneys and those of crisis and reputation management specialists are often at odds. And the upshot for the client is disaster.
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MEDIA TRENDS

CRISIS COMMUNICATIONS – TOP 10 TIPS

A Media Crisis is when every reporter in the world seems to want to talk with you. If you or your organisation is believed to have done something bad, then that is a Media Crisis. But if the story is Big Good News then you still have a problem, and if you don’t handle things properly you can end up turning the experience into Big Bad News.
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Media Tip: Avoid going “off-the-record”. Even if you specifically request this, there’s no guarantee that a reporter will honour this. 1

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