marcusbrewster newsletter March 2012
March 2012
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Editor’s Note
The name Joseph Kony no doubt looms large in our minds following the unprecedented success of the viral video produced by non-profit group Invisible Children. The statistics are staggering – 100 million hits in only six days! While the merits of the video will no doubt be debated for months on end, there are a number of lessons to be learned. While many organisations or companies duck and dive when the message turns critical in the social media space, Invisible Children adopted a refreshingly bold approach, reaching out and engaging with their detractors. For any other organisation which hopes to mirror their success, the following should be kept in mind: social media alone is not responsible for this phenomenal success. The organisation laid the groundwork with good old-fashioned grassroots organising through workshops, conferences and online. For those who’ve not viewed beyond the first five minutes, I encourage you to watch the video in its entirety (link provided within newsletter below). Unlike the many dry documentaries on the challenges facing Africa, some media watchers describe this as the most successful “pop human rights video” to date. Enjoy the read! San Reddy MD marcusbrewster san@marcusbrewster.com |
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WINNING IN COURT IS NOT THE SAME AS WINNING IN THE COURT OF PUBLIC OPINION By San Reddy MD marcusbrewster
san@marcusbrewster.com One of the best things a company or individual facing a crisis can do, is call in the assistance of expert professionals – but what happens when their advice clashes? In particular, the counsel of attorneys and those of crisis and reputation management specialists are often at odds. And the upshot for the client is disaster. |
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VIRAL CLIPS
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