The Influencers Of Today
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The Influencers Of Today

 October 2013

Although Malcolm Gladwell made us temporarily infatuated with Outliers, at heart we are married to Influencers.   In this newsletter, we look at the power of Influencers – whether in person or by media channel.You’ll also find news of two new clients that we welcome to the marcusbrewster golden circle, UBank and Bullets4Peace.Do read the Bullets4Peace item as it’s an example of how an idea can be used to create awareness, modify perception and – yes – influence behaviour!
Marcus Brewster, chairman

marcus@marcusbrewster.com 

 

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Marcusbrewster Wins Ubank Account

Integrated communications firm marcusbrewster has been appointed as the PR agency of record for financial services provider Ubank.    The firm will consult to Ubank on a spread of managed communication services delivering brand visibility, proprietary content and the engagement of stakeholders and influencers.

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Bullets4Peace Comes on board

 

Managed communication services firm marcusbrewster has been appointed by designer fashion jewellery line Bullets4Peace as its PR agency of record.  Handmade from recycled bullet casings, Bullets4Peace pendants are associated globally with a number of international celebrities and raise funds for charity organisations which help spread a message of peace

 

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Hey.there you influencer…

So you consider yourself an “influencer” in our little online society. Why? Do you have your own blog? Do you have 5,000+ followers on Twitter and over 1,000+ close friends on your Facebook profile?

The reality is that today more and more people are realising it’s easy to get to where you are. Blogs can be set up with ease and at almost no cost, and the internet provides us all with so many cool things and interesting tidbits, that having a blog alone nowadays really doesn’t make anyone more special than the next.

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Top 10 Sports Interview Gone Wrong.View it here

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Mass Media Influence

In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet.

We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do.

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Media tip: The real difference between talking to the media and talking directly to an audience, of course, comes down to control. For a speech, you pick and choose your points and timing. But for interviews, reporters wag the dog. 1

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