Beyond Social Media
marcusbrewster is the most awarded communication firm in the history of the PRISM Awards.

Beyond Social Media

 September 2013

The marcusbrewster family has been augmented by the appointment of account manager (Mrs) Angela Chandy in our Jhb office and by the return of account manager (Mrs) Saadiyah Hendricks to the Cape Town team.  (Saadiyah had a six month sabbatical working on the Cape Argus Pick n Pay Cycle Tour).

Our mother city clients need no introduction to Saadiyah and we look forward to benefitting from the additional sports, events, sponsorship and media experience with which she returns to the fold.Our client roster has also swelled with the return of some old clients (SolaireDirect, Diplomat SA and the regional office of Carlson-Rezidor) and the happy landing of some new ones (SAP Africa, HTI Consulting and Ubank).

In this month’s newsletter, we update you on the Top Five Social Media Management Tools, have a look at an innovative airline promotion in our featured viral clip and offer an advisory on the responsibilities and pitfalls of managing your professional profile on Social Media (submitted by Candidate PR Thembi Sibisi from our CT office).

Looking forward to a flourishing September!

 

Marcus Brewster, chairman
marcus@marcusbrewster.com 

 

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SAP Africa comes on board

Marcusbrewster has been appointed as PR agency partner for SAP Africa, the market and technology leader in business management software, solutions and services for improving business processes.

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Angela Chandy appointed account manager at marcusbrewster Johannesburg

Integrated PR agency marcusbrewster has announced the appointment of Angela Chandy as account manager in the firm’s Johannesburg office. Chandy has worked at some of the industry’s most high profile firms including Text 100 and Webber Shandwick and combines international best practice training with the fluency of local experience and contacts.

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Social Networks vs. Public Relations

Due to advances in technology, social networks can be easily accessed anytime and anywhere. This has increased the number of opportunities for consumers to express their views – whether negative or positive – in this public domain. From a public relations prospective, clients should be cautious about what they say and mindful of the consequences.

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The airline that transformed an ordinary New York City park bench into a first class seating area.

View it here

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Taking Social Seriously

Social media happens to be one of the most effective ways for individuals and businesses to increase traffic and generate new leads. The revolution created in the digital space hasn’t spared anyone, and increasingly organisations globally have realised that a social media presence is no longer a nice-to-have but  a necessity.  Social media has helped organisations understand their brand value in a way that they were not able to previously.   However, the use of efficient management tools is necessary for successful and effective campaigns.

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Media Tip: Go Deep, Not Broad

When it comes to social media, businesses should go deep, not broad. It’s better to become a master of one or two channels than flounder in many. Mastering one or two channels will create a stronger relationship with your stakeholders. For example Facebook and Twitter are channels your clients will know where to find you unlike being on every social media platform your internal and external stakeholders may simply lose interest. Too much of something is never good.

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Last Tweets

Follow @marcus_brewster on twitter.

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So excited to have @ChazMailula in our JHB office. We look forward to great things coming from this rising star: ow.ly/niM8x

About 4 years ago from Marcus Brewster's Twitter via HootSuite

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