MEDIA TRAINING
marcusbrewster is the most awarded communication firm in the history of the PRISM Awards.

MEDIA TRAINING

THE BEST INVESTMENT YOUR COMPANY CAN MAKE

Television interviews look simple enough – until you’re in the glare of the lights and the cameras are trained on you. Being door-stopped by a reporter looking for a quote can have disastrous consequences, if you say the wrong thing.

And these are the easy interviews. Do you know how to handle the difficult ones, when the chips are down and your company is facing its worst-ever crisis? Have you ever seriously thought about it?

Media, in all its forms, plays an integral part in our lives and we have all seen how it makes or breaks people and companies. But while we all consume media products, few of us possess the skills to utilise media to best advantage.

How you engage with media is very often the difference between success and failure, between preserving and losing your good reputation; even a crisis can be turned to your benefit, with deft media management.

To do that, you need to have the inside track on how media in its various forms works, how to present yourself, what to say – and when and how to say it. There is simply no substitute for informed and practised communications skills, if you wish to present yourself in the best possible way.

At marcusbrewster, we boast nearly four decades’ worth of solid experience across broadcast and print journalism. Our media trainers have themselves been top-flight journalists, and so bring unmatched depth, quality and insider knowledge to the training we offer.

Our comprehensive package is a flexible one, and we can tailor training according to your specific needs and the size of your group. We are able to train you at the venue of your choice – and we also have access to a fully-fledged broadcast studio for the most realistic television training possible.

MEDIA TRAINING SUBJECTS

  •          The different kinds of media
  •          How media works
  •          How to handle questions
  •          How to present yourself
  •          The new world of social media
  •          Media do’s and don’ts
  •          Mock interviews

CRISIS AND REPUTATION MANAGEMENT

  •          What is crisis management?
  •          The difference between reputation and image
  •          How good reputation translates to good business
  •          Perceptions of you
  •          Why you could be a target – and where you are vulnerable
  •          Expecting the unexpected
  •          Your biggest enemies in a crisis
  •          Crisis management tips
  •          Case studies
  •          Mock exercises

In our unforgiving world, media training is not a nice-to-have – it’s a must-have, if you wish to grow your company, your reputation and your bottom line.

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Public Relations

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