Internal communications more critical than ever
marcusbrewster is the most awarded communication firm in the history of the PRISM Awards.

Internal communications more critical than ever

Happy staff makes happy customers.

 As employees and their behavior are at the center of business success (or failure), employee engagement is, more than ever, critical in every company.

The right customer experience is through your staff. Engaged employees deliver better performance, which is critical for business success. They understand their role in the business strategy, have a strong connection and commitment to the company, are more involved, and strive to go above and beyond in their jobs.

Says Ingrid Lotze,  Johannesburg MD of marcusbrewster “We spend lots and lots of time considering our brand messaging, and we even spend a lot of time teaching our brand stewards (our front line employees, in particular) how to message our brand. But how much time do we spend ensuring our employees have the tools and the environment they need to effectively deliver our brand promises (as well as the actual desire to deliver the brand promises)?”

Over the past 3 months marcusbrewster has worked hard at morphing the business to offer a more holistic service which includes managed communication services on all levels.  “This includes that we maximize our internal communication more than ever, ensuring that each staff members maximum potential is reached with a unequalled job satisfaction” says Lotze.

According to Lotze you can’t expect business success without investing in you employees and listening to their needs. “Ensuring that employees invest effort in the right behaviors will be critical in delivering the business results needed in conditions of recession, stagnation, or rapid growth.”

“For this to happen a strong company culture with service as a value needs to be developed and nurtured through a proactive and strategically thought through internal communications program.”

Employees shape the experience a customer has with your company each time they have contact, making employees the most memorable voice of your brand as they constitute the actual brand experience.  It’s people who ultimately deliver your brand promise.  It does not make a difference what you tell your customers about your brand if those who actually encounter the customer don’t deliver the values consistently.

“Case stud­ies and com­pany pro­files repeat­edly show that for employ­ees to pro­vide not just good cus­tomer service—but great cus­tomer service—they must first be dri­ven by loy­alty and enthu­si­asm from their employer.”

“In other words, you can’t force devo­tion or com­mit­ment on your employ­ees, but you can fos­ter it by cre­at­ing a cul­ture that invites pride and own­er­ship in the job and company. Internal communications is the key to fostering success in this drive.”

When managers communicate effectively business outcomes improve. It also has an impact on employee behavior. Each business has its own unique needs and culture.  “Firms that communicate effectively are four times more likely to report high levels of employee engagement and satisfaction. Top performing companies treat communication as a key business driver” says Lotze.

The bottom line is that employee engagement matters—now more than ever.


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