Go Deep, Not Broad
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Go Deep, Not Broad

When it comes to social media, businesses should go deep, not broad. It’s better to become a master of one or two channels than flounder in many.

When you look at social media channels, a good model is to break them into social platforms vs. social networkinf sites. Social platforms are like expensive soapboxes; they slow you to establish your expertise and credibility but provide a method for feedback and discussion. Examples include blogging, Youtube, podcasting and Slideshare

Social networkds are more like a real-world networking event. Think about Facebook, Twitter, Linkedin, Google+ and possibly Pinterest.

Rich Brooks, president of flyte new media, a wed design and internet marketing company that helps small businesses succeed online.

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