Africa’s Premier Luxury exhibition to launch in March 2014
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Africa’s Premier Luxury exhibition to launch in March 2014

Following an overwhelming response from potential stakeholders, A Beautiful Day™, the continent’s first-ever exhibition to showcase seven separate, yet complimentary components of luxury lifestyle at its very best, will now move its inaugural launch to early next year

International award-winning entrepreneur Nicola Hadfield, creator of the inimitable event and founder of one of the country’s most popular exhibitions, Decorex SA, explains: “In the global arena, exhibitions still form a powerful part of the marketing mix for both sponsors and exhibitors. Due to A Beautiful Day™ being a true first-of-its kind concept, we have received far higher levels of interest than expected from all our prospective stakeholders. These include sponsors, exhibiting participants, potential visitors, as well as from our peers within the creative environment at large.”

Hadfield continues: “This amazing response has necessitated our team to secure a larger exhibition space which can incorporate additional value-added features, such as workshops, presentation and talk rooms, and conference rooms to accommodate the possible involvement of prolific entities such as African Billionaire Events Management. Launching next year on a different date also offers us extra days of invaluable pre-event production build time, which is crucial to make sure the basic aesthetics and architecture of our exhibition comfortably meet, if not exceed, the high standards our team at A Beautiful Day™ has set – not only for itself, but more importantly, for our visitors to expect.”

She concludes: “What’s more, the extended few months of lead time now gives our Brand Ambassadors a longer period in which to more thoroughly peruse the exhibiting partner landscape to seek, curate and invite only the finest, most innovative and creative exhibitors. This will ensure we fulfil our mandate of offering an unforgettable experience to all who join us in celebrating and enjoying A Beautiful Day™.”

The team will remain with its choice to exhibit at the Sandton Convention Centre as it is the country’s flagship industry entity and perfectly mirrors the brand ethos of A Beautiful Day™.

Sponsors and exhibitors wishing to align themselves with Africa’s inaugural Premier Luxury Lifestyle exhibition are invited to contact Jennifer Sturgeon at 021 823 2441.

•Sustainable Luxury • Arts & Design • Cuisine Culture • Healthy Living • Electronics, Finance & Business • Fashion & Grooming • Travel & Adventure

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