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New PR – putting Public Relations on steroids

By Marcus Brewster, chairman.

The role of Public Relations has forever shifted. Long used to influencing audiences through media outreach (getting ‘ink’ for a client based on a story pitch and press release sent to a journalist), new PR thinking …

DON’T WASTE OUR TIME

Long form journalism has its place, but increasingly readers want the story told in 140 characters or less. With the introduction of Sunday magazine glossies we are seeing a world where print meets digital – on paper. 

By Jeanri-Tine van

(Traditional) PR is dead, let’s talk brand management

Forget template PR, it is time we follow an integrated approach to communication to create and maintain brands.

By Jeanri-Tine van Zyl, Account Manager at marcusbrewster

As a communications practitioner with her feet planted in both the journalistic and …

PRs rush in where journalists fear to tread

The juniorisation of the news room has created a void in the industry which the public relations practitioner can fill writes Jeanri-Tine van Zyl.

Ryland Fisher, editor of The New Age newspaper, says that the recent …

JOURNALISM NEEDS PUBLIC RELATIONS MORE THAN EVER

 Media, much like the most popular girl in school, has always enjoyed fevered pursuit by the public relations industry – and been contemptuous about it.

Journalists love referring derisively to PR as “the dark side”, where they believe media practitioners …

Internal communications more critical than ever

Happy staff makes happy customers.

 As employees and their behavior are at the center of business success (or failure), employee engagement is, more than ever, critical in every company.

The right customer experience is through your staff. Engaged employees deliver …

Pictorial PR strategies

By Lucinda Boddy

In the past, it was accepted that the best medium for distributing compelling content was some form of written communication, but public relations experts are quickly catching on to the fact that visual communication is often a …

PLANNING FOR A CRISIS

By Monica Braganca, Account Director

Crisis communications is often only prioritised during an actual crisis. Most crises scenarios play out as follows, something unexpected happens, media person gets a hold of the story and contacts client, client has panic attack …

Taking Social Seriously

Social media happens to be one of the most effective ways for individuals and businesses to increase traffic and generate new leads. The revolution created in the digital space hasn’t spared anyone, and increasingly organisations globally have realised that a …

Beyond Social Media

The marcusbrewster family has been augmented by the appointment of account manager (Mrs) Angela Chandy in our Jhb office and by the return of account manager (Mrs) Saadiyah Hendricks to the Cape Town team.  (Saadiyah had a six month …

Public Relations

Last Tweets

Follow @marcus_brewster on twitter.

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So excited to have @ChazMailula in our JHB office. We look forward to great things coming from this rising star: ow.ly/niM8x

About 4 years ago from Marcus Brewster's Twitter via HootSuite

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